The Internet is fertile ground for disputes involving intellectual property, false advertising, and unfair competition. For example, trademark law can affect your ability to register a domain name, but it can also help you prevent others from registering a confusingly similar domain. Without you realizing it, invisible metadata on your website can create liability for trademark infringement and unfair competition. And when customers search online for your product, competitors might be redirecting those searches to their website, effectively stealing your customers. Thus, it is essential to implement a coherent offensive and defensive strategy to protect your brand on the Internet.